By Julie Strupp
WASHINGTON, DC. - On April 4, Kendall Jenner made the whole world cringe when she passed a Pepsi to a police officer, apparently solving racism. Jenner is a 21-year-old reality star known for her modeling, not for her political engagement. That same day, Ivanka Trump released a typically polished tweet: “#EqualPayDay is a reminder that women deserve equal pay for equal work. We must work to close the gender pay gap!” Trump is a 35-year-old lifestyle entrepreneur known for her carefully cultivated brand. She is also an adviser to, and daughter of, the President of the United States.
Trump’s tweet wasn’t as obviously laughable as Jenner’s commercial. But it wasn’t entirely dissimilar.
A certain form of feminism is part of Trump’s brand. Her website is stocked with photos of women interacting with babies and Powerpoints, and she’s written a book called Women Who Work. This image of herself as a feminine professional has been key to bolstering sales of her clothing line. That brand helps some cast her as the good cop to her father, who doesn’t have the greatest record when it comes to women. Yet when it comes to moments where action is required, Trump might as well be handing her dad a Pepsi.