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This Tech-Enhanced Clothing Company has Already Opened a Second DC-Area Storefront - Source Washingtonian

Posted on Oct 26,2016
Filed Under Fashion , Local Style,
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Photograph of Ministry's store in Shaw courtesy Ministry.

Source Washingtonian

By Caroline Cunningham

WASHINGTON, DC.  —
We were surprised and excited when Ministry (formerly Ministry of Supply) chose DC’s Shaw neighborhood to open their third shop, following their locations in Boston (where the brand is based) and San Francisco. It’s always exciting when DC makes it to the top of the list for a retailer’s targeted locations, but now we’re learning that DC is such a strong market for Ministry’s sweat-stain-resistant, wrinkle-free, machine-washable, basically-pretty-much-indestructible workwear that they’ve already decided to bring open a second DC location, this time in Bethesda.

“The young professionals in DC and Bethesda are some of our best online customers,” says Ministry CEO Aman Advani. “Our DC store (which opened in June) has been a huge success, and we wanted to invest in the area and really build a Ministry Apparel community in the region, which led us to look in Bethesda.”

The store opened Monday, October 24, bringing the tech-enhanced line of workwear to Bethesda’s working families. Though Ministry initially only marketed menswear—including coffee-infused socks to combat odor and 3-D printed jackets—they launched a womenswear line in September, adding silk-like, sweat-wicking blouses and stretchy dress pants to their collection.

Source Washingtonian



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