| Image courtesy of Eloquii.|
By Hayley Garrison Phillips
WASHINGTON, DC. - Online retailer Eloquii will launch a pop-up shop for three months in Fashion Centre Pentagon City starting next week. The Arlington store will be the first physical storefront for the popular online retailer, which focuses on offering on-trend, seasonal pieces for women who wear sizes between 14 and 28. The 2,600-square-foot store will offer a range of dresses, outerwear, blouses, pants, skirts, and accessories with the aim of bringing up-to-date styles to the habitually underserved plus-sized market. The opening lineup includes the brand’s four latest collections, and is also on track to offer capsule-collection collaborations, which have proven popular for the brand in the past: a bridal collection last year designed with Stone Fox Bride got Vogue‘s attention.
Mariah Chase, Eloquii’s chief executive, says strong sales in Washington led the company to choose this market for its first physical location over its headquarters of New York or Columbus, Ohio.
“DC is our number-two market,” Chase says. “When we found a great space at Fashion Centre at Pentagon City, it was more a question of ‘Why not DC?’”