| Image courtesy of MM.LaFleur|
By Hayley Garrison Phillips
WASHINGTON, DC. - On Wednesday, March 15, the first permanent MM.LaFleur Showroom will finally open at 1424 K Street, Northwest. After eight successful pop-ups here in DC, the store has gone big: the DC showroom will be the largest MM.LaFleur yet, as well as its first ground floor location. The aim is for the store to be less like the typical retail shopping experience, where customers dig through endless options, and more like an appointment with a personal stylist. Visitors are encouraged to book an appointment online, and during the process first-time customers are also asked to fill out a brief questionnaire. Upon arrival, an MM.LaFleur stylist will have a fitting room ready and waiting with custom-curated pieces for each client. You don’t even have to carry around a shopping bag: The store will ship your purchases to your home or office free of charge after your fitting.
“Think of it as a salon for professional women, with a library full of books and plenty of coffee and Prosecco on hand,” says founder Sarah LaFleur, “We’ve also made the dressing rooms really big and comfortable, because who wants to feel like they’re trapped in a closet while trying on clothes?”
When Sarah LaFleur launched MM.LaFleur in 2013, she was betting that women in professional industries everywhere were facing the same problem each day as they opened their closet: what to wear? So the young management consultant partnered with fellow consultant Narie Foster and tapped former Zac Posen designer Miyako Nakamura to design a line of immaculately tailored workwear basics that would be chic, simple, and make the ritual of dressing for work a breeze. The brand developed an instant niche fan-base, rallied around the brands declaratory hashtag #BetterThingsToDo.