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Attiring the European way with Victor Dash

Kirsten Obadal
By Kirsten Obadal
Posted on Sep 21,2009
Filed Under Fashion , Local Style,
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Photo by John Arundel/Local Kicks <br /> <br />Five years ago, Victor Dash founded Dash’s of Old Town in response to trends he saw in fashion retail.  He noticed that high-end department stores and boutiques relied on well-marketed designer labels to sell stock and felt that they were taking advantage of uninformed customers.  <br />
Photo by John Arundel/Local Kicks
Five years ago, Victor Dash founded Dash’s of Old Town in response
to trends he saw in fashion retail. He noticed that high-end department
stores and boutiques relied on well-marketed designer labels to sell
stock and felt that they were taking advantage of uninformed customers.

Back in the day, it was common to hear the well-traveled, well-heeled man say, “I do my shopping in Europe and New York.”  

In the days of the fedora, men routinely felt that the effort and expense of dressing well was worth it.  At Dash’s, such style is still possible even today.  Professional men in Washington are discovering that the clothing they associate with places like New York, Paris, and Milan can be found right here in Old Town – and at a surprising value.

Photo by John Arundel/Local Kicks <br /> <br />“I noticed that most sales associates didn’t know about the very garments they sold,” said Dash.
Photo by John Arundel/Local Kicks
“I noticed that most sales associates
didn’t know about the very garments they
sold,” said Dash.

Five years ago, Victor Dash founded Dash’s of Old Town in response to trends he saw in fashion retail.  He noticed that high-end department stores and boutiques relied on well-marketed designer labels to sell stock and felt that they were taking advantage of uninformed customers.  

“I noticed that most sales associates didn’t know about the very garments they sold,” said Dash. “The art of a garment is its meaning and I am amazed by how many sales people, most of whom consider themselves knowledgeable, don’t understand that the suit is classic and timeless because it’s a perfect complement to the male physique. Clean lines, tailored sides, and saturated colors make men look slimmer and frame our more flattering attributes."

Dash’s infectious enthusiasm and menswear knowledge is beginning to attract attention:  The store was recently showcased along with a short list of Washington area stores at the Hay Adams Hotel. All summer long, guests who watched the hotel’s TV station learned about must-shop destinations around DC and the only men’s store highlighted was Dash’s.

Photo by John Arundel/Local Kicks <br /> <br />“The art of a garment is its meaning and I am amazed by how many sales people, most of whom consider themselves knowledgeable, don’t understand that the suit is classic and timeless because it’s a perfect complement to the male physique. Clean lines, tailored sides, and saturated colors make men look slimmer and frame our more flattering attributes.
Photo by John Arundel/Local Kicks
“The art of a garment is its meaning and I am
amazed by how many sales people, most of
whom consider themselves knowledgeable,
don’t understand that the suit is classic and
timeless because it’s a perfect complement to
the male physique. Clean lines, tailored sides,
and saturated colors make men look slimmer
and frame our more flattering attributes."

Asked how his store gained such a reputation in only five years, Dash replied, “I think that in any business, it’s all about putting yourself in the customer’s shoes and understanding what they want out of a product, a service, or an experience. At Dash’s, we try to offer all three as well as we possibly can. Ideally, clothing is a conversation. It conveys to people what your interests and tastes are, and the clothes you wear move you in a way where you actually feel inspired every day. Otherwise, I just think people are missing out.”

Specializing in custom Italian clothing and wardrobe customization, Dash contends that the big misconception is that you have to spend more money to get more out of your wardrobe.

“I notice people wasting money not thinking about whether or not a jacket, shirt, or pair of trousers will fit in with the rest of the clothes they already own. I always try to help customers select garments that go with and expand their current wardrobes, with a slightly updated and contemporary edge. We find that people actually spend about the same if not less by shopping with us because we help them think strategically about their wardrobe. And we really try to customize our advice for each people, being as hands-on or off as they’d like.”

Dash’s knowledge of menswear, quality inventory, and devoted clientele promise him success even in a weak economy.  Customers looking for classic style will appreciate his knowledge and convenient location on upper King Street in Old Town.  

If You're Going...
Dash's of Old Town
1114 King Street
Alexandria, VA. 22314


Photo by John Arundel/Local Kicks <br /> <br />European made casual shirts.
Photo by John Arundel/Local Kicks
European made casual shirts.



Photo by John Arundel/Local Kicks<br /> <br />The ties are straight from Milan.
Photo by John Arundel/Local Kicks
The ties are straight from Milan.









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