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Sticker Shock

Posted on Oct 26,2010
Filed Under News , Community,
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Shoppers in Alexandria this week are sure to notice bright red warning stickers on beer and other alcohol products, thanks to Alexandria's Sticker Shock event. Here, Enas Al-Hadidi and Elsa Siyun, Campagna Center students with the Building Better Futures Program, mark alcohol products with warning stickers at an Alexandria Giant. The stickers warn adults about the penalties for purchasing alcohol for minors.
Shoppers in Alexandria this week are sure to notice bright red warning
stickers on beer and other alcohol products, thanks to Alexandria's
Sticker Shock event. Here, Enas Al-Hadidi and Elsa Siyun, Campagna
Center students with the Building Better Futures Program, mark alcohol
products with warning stickers at an Alexandria Giant. The stickers warn
adults about the penalties for purchasing alcohol for minors.

ALEXANDRIA, VA. -   Teams of youth and adults from Alexandria “shocked” purchasers of alcohol on Saturday by placing bright red warning stickers on multi-packs of beer, wine coolers and other alcohol products in Alexandria stores.
 
Sticker Shock is a youth-led initiative designed to educate adults who might be tempted to purchase alcohol legally and provide it to minors.
 
The stickers contain warnings about the serious penalties for furnishing alcohol to minors.  In Virginia, providing alcohol to a minor is a Class 1 misdemeanor, with a punishment of up to $2,500 and up to 12 months in jail, or both.  In addition, to these penalties, a person found guilty of this offense shall have his or her license to operate a motor vehicle suspended for a period of not more than one year.
 
Research data show that it is easy for youth to obtain alcohol.  National polls report that youth ages 13 and older say it is easy to get alcohol from adults―sometimes from their own parents who themselves may have drinking problems.
 
In an Alexandria survey, 43 percent of high school seniors drank alcohol in the past 30 days, and during focus groups in 2008, students said that alcohol is easy to get.
 
The Sticker Shock campaign kicked off with a press conference at the Alexandria Community Services Board on Saturday, Oct.  23.  
 

Alexandria Mayor William Euille (center) joins Sticker Shock teams before they traveled to more than 60 Alexandria stores to place warning labels on alcohol projects.  The stickers warn adults about the penalties for purchasing alcohol for minors.
Alexandria Mayor William Euille (center) joins
Sticker Shock teams before they traveled to more
than 60 Alexandria stores to place warning labels
on alcohol projects. The stickers warn adults
about the penalties for purchasing alcohol
for minors.

Speakers included Alexandria Mayor William D. Euille; Deputy Police Chief Hassan Aden;  Alexandria Chamber of Commerce President and CEO Tina Leone; Noreen Dinndorf, senior victim advocate for Mothers Against Drunk Driving; TC Williams High School sophomore Charlotte Clinger; and freshman Nancy Martinez.  
 
Following the press conference, teams of youth and adults traveled throughout the city to visit participating retailers and affix the warning stickers to alcohol products.
 
Sticker Shock is sponsored by the Substance Abuse Prevention Coalition of Alexandria (SAPCA); Alexandria Community Services Board; Alexandria Department of Recreation, Parks and Cultural Activities; Alexandria Police Department; Alexandria Sheriff’s Office; Alexandria Youth Council; and Virginia ABC.  
 
Local retailers who are participating in the campaign include Giant Food, Safeway, 7-11, CVS and a host of small grocery and convenience stores.  
 
“Sticker Shock sends a message to parents and other adults that it’s simply not okay to provide beer, wine and alcohol products to anyone under 21,” said Allen Lomax, chair of the Substance Abuse Prevention Coalition of Alexandria.  “While the legal consequences to parents and other adult enablers are significant, the real damage is to our youth who far too often drink too much, drive while intoxicated and engage in risky behaviors.  Long-term, consuming large quantities of alcohol, especially when combined with poor nutrition, can lead to permanent damage to vital organs such as the brain and liver.”
 
SAPCA is an alliance of more than 80 members representing parents, youth, schools, City of Alexandria health and recreation agencies, media, nonprofits, businesses, faith communities, policymakers and law enforcement whose mission is to engage the entire community in reducing youth substance use and abuse in Alexandria. SAPCA was created in 2007 as part of the Partnership for a Healthier Alexandria (http://www.alexhealth.org/partnership).
 
Mayor Euille is SAPCA’s honorary chair.  SAPCA is a member of the Community Anti-Drug Coalitions of America (CADCA).  Information about SAPCA, including membership, is available at www.preventitalexandria.org.



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