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Local Business Enters Shark Tank Hoping for a Deal - Source Connection news papers

Posted on Mar 28,2019
Filed Under News , Community,

Shark Tank will host CertifiKID, founded by Jamie and Brian Ratner of Potomac, on April 7.

Source Connection news papers

By Peggy McEwan/The Almanac

Potomac mom, entrepreneur and self-professed expert “Deal Finder” Jamie Ratner and her husband Brian Ratner are hoping to expand CertifiKID, the website Jamie Ratner started to help parents, friends and caregivers find deals on children’s activities and family entertainment.

Jamie Ratner launched CertifiKID in 2010, and now, it is a $5M-plus per year business, according to a press release. The company has also expanded to other major markets across the country, including Chicago, Los Angeles, and Atlanta and are now ready to go nationwide.

The Ratners decided to go on Shark Tank, seeking a deal with one or more of the Sharks for capital and expertise to more rapidly scale the business nationwide.

“We want CertifiKID to be the go-to resource for parents all over the country looking for affordable activities and entertainment for their kids, no matter where they live,” Jamie Ratner said.

“The safe and comfortable approach for us would be to keep doing what we’re doing,” Brian Ratner said. “We don’t need a Shark’s investment to continue to grow and be successful, as we’ve built a phenomenal business. However, we recognize that the business is at a point now where a strategic partnership with the right Shark could be the gasoline to our flame and help us reach our potential much more quickly.”

The Ratners said the process of getting on Shark Tank was intense; they started the process last June.

“There wasn’t a guarantee you would get called and once you do, there is no guarantee they will use [your episode],” Brian said. “That was difficult.”

Source Connection news papers

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