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Alexandria Ranks # 1 for Online Giving

Jane Hess Collins
By Jane Hess Collins
Posted on Apr 27,2011
Filed Under News , Community,
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Photo by John Arundel <br />ACT for Alexandria's John Porter, marching last December during Scottish Walk.  “ACT for Alexandria is pleased to be a part of such a caring community as Alexandria,” Porter said.
Photo by John Arundel
ACT for Alexandria's John Porter, marching last December during Scottish Walk.
“ACT for Alexandria is pleased to be a part of such a caring community as
Alexandria,” Porter said.

ALEXANDRIA, VA. - There’s so much to love about Alexandria-the history, waterfront, restaurants, and the wonderful, giving people.

And that’s not just empty hyperbole.

Convio, who tracks online giving, has ranked Alexandrians as the most generous online-giving city in the country for the last three years.

Now Alexandrians have a real opportunity, during the Spring2ACTion event May 5 – 7, to forever change the way philanthropy is done.

Spring2ACTion, part of the city’s Spring for Alexandria three-day celebration of service and giving, will add online giving to the mix of over 100 local service projects, a business philanthropy summit and the “Generations of Giving” gala.
Here’s how it works.

Between May 5 – 7, Alexandrians (or anyone, really) can click on to http://www.spring2action.org. The site will allow potential donors to search by charity name, keyword, or zip code, and with a few keystrokes, donate to some of the city’s most critical service needs.

Spring2ACTion is the biggest action yet for ACTion Alexandria, the outreach arm of Alexandria’s ACT for Alexandria community foundation.

Launched on Feb. 7, ACTion Alexandria has already proven that its grassroots model, where civic engagement drives the train rather than organizations and donors, is a community winner.

In a four week post-launch test, ACTion Alexandria’s web site listed a major community need each week and promoted that need through its Facebook page and Twitter.

Alexandrians stepped up and stepped beyond each week, donating between 100 – 400 percent more food, diapers, Pedialyte and after-school snacks than requested, which supported our citizens who use the Carpenter’s Shelter, Alexandria Neighborhood Health Services, Community Lodgings and ALIVE’s Saturday food distribution program.

Tracy Viselli, ACTion Alexandria’s community manager, hopes to raise $100,000 for Alexandria’s needs by midnight, Saturday, May 7, through this Spring2ACTion initiative. And just because Alexandria is a fun city as well as a giving city, some mystery prizes and matching funds are built into the website.

One person who’s looking forward to the Spring2ACTion results is John Porter, ACT for Alexandria’s executive director.

“ACT for Alexandria is pleased to be a part of such a caring community as Alexandria,” Porter said. He looks to “initiatives such as ACTion Alexandria and Spring 2 ACTion as ways to provide the opportunity for even more of our citizens to get involved.”   



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